Kang Ho Dong's Shesler Detergent: The Ultra-Concentrated Liquid Laundry Soap Gaining Popularity

AtoSafe Shesler liquid detergent, widely known as "Kang Ho Dong Detergent" due to the celebrity's endorsement, is currently gaining significant traction among Korean consumers. The product has achieved widespread recognition and recorded over 25 billion KRW in sales, consistently selling out on online malls and home shopping channels. It has particularly resonated with middle-aged homemakers, earning it the top spot in consumer satisfaction for two consecutive years.

Shesler liquid detergent is an ultra-concentrated formula, allowing for effective cleaning with a smaller amount, making it economical. It functions as an all-in-one product, suitable for drum washing machines, delicates, and baby clothes. As a neutral detergent with a pH between 6 and 8, it minimizes fabric damage and is gentle on the skin. Furthermore, it boasts microdust removal and dust mite repellent effects, and has passed tests for the absence of harmful substances like fluorescent whitening agents, parabens, MIT, and CMIT, securing LOHAS certification for enhanced safety.

Bloggers have highlighted Shesler detergent's ultra-concentrated viscosity and excellent cleaning power with minimal usage as key advantages. They expressed satisfaction with its microdust removal capabilities and dust mite repellent ingredients, and indicated a willingness to repurchase based on its versatility for various laundry types and the trusted absence of harmful components. Many also praised its practicality due to its large capacity, which allows for extended use.