Son Ye Jin's Campagne Bread Gains Massive Attention After TV Appearance

Actress Son Ye Jin's favorite 'Jerusalem artichoke campagne' bread, which she revealed on the JTBC show 'Please Take Care of My Refrigerator,' has recently become a sensation. Following the broadcast, the bread, now widely known as 'Son Ye Jin bread,' has seen a significant surge in online searches and is experiencing frequent sell-outs on Coupang due to overwhelming consumer interest.

The official name of the product is 'Freshi Oneul Whole Wheat Handmade Low-Sugar Jerusalem Artichoke Campagne.' It is a French-style meal bread that incorporates Jerusalem artichokes, distinct from sweet pastries. Despite its name, it is not a sweet, potato-shaped snack but a savory whole wheat campagne. Nutritional information shows 245 kcal, 48g carbohydrates, 9g protein, and 2g sugar per 100g. Its popularity stems from Son Ye Jin's personal endorsement and its alignment with health-conscious trends like 'low-sugar' and 'whole wheat' diets.

Bloggers note that the bread's credibility is enhanced by Son Ye Jin consuming it in her daily life rather than as an advertisement. Priced affordably at around 5,000 KRW for a 200g loaf on Coupang, it frequently goes out of stock, prompting recommendations to set up restock alerts. Tips for enjoying the bread include toasting it in an air fryer and serving it with butter or olive oil, or pairing it with a fried egg and coffee for a healthy breakfast.