Seo Jang-hoon's Millionaire Bread: Yonsei Milk Cream Bread's 140 Billion Won Success Story Revealed

EBS's cultural program 'Seo Jang-hoon's Millionaire Next Door' recently garnered significant attention with the appearance of Kim Young-sik, CEO of Foodcore, a bakery company that achieved 140 billion won in annual sales. Even Seo Jang-hoon, known for his strict self-management, indulged in a hearty meal of the bread, which is the 'Yonsei Milk Cream Bread' series, famous for sparking the nationwide 'half-cut shot' trend.

CEO Kim Young-sik started as a 14-year-old factory worker and ventured into the baking business in his late 40s, building Foodcore, which produces 300,000 breads daily. Foodcore collaborated with CU convenience stores and Yonsei Dairy to launch the 'Yonsei Milk Fresh Cream Bread' series. The innovative product, featuring over 70-80% cream content, achieved a record of 'one bread sold per second,' thanks to its patented multi-directional cream injection technology that ensures an overwhelming amount of cream.

Bloggers expressed deep impressions of CEO Kim Young-sik's rags-to-riches story and the manufacturing process of Yonsei Milk Cream Bread as revealed on the show. They shared practical tips, such as purchasing the bread at CU convenience stores for 2,700 to 2,900 won per piece (for the basic milk cream flavor) and using the Pocket CU app's 'stock inquiry' or 'pickup reservation' features to avoid unnecessary trips.