Shindong Yup's 'Black Circle' and 'Black Circle Max' whiskies are exclusively sold at Seven Eleven in Korea, garnering significant attention among liquor enthusiasts. The 'Black Circle Max' version, in particular, has been upgraded with a higher malt content to enhance its flavor, addressing feedback from the original product. Upon its initial launch, 120,000 bottles sold out within a week, indicating its high popularity, and it remains somewhat difficult to find.
The original 'Black Circle' is priced at 19,900 KRW for 750ml, while the 'Black Circle Max' is 23,900 KRW for 700ml, both with an alcohol content of 40%. Shindong Yup himself was actively involved in the development of the 'Black Circle Max', from tasting the whisky to designing the packaging. A limited-edition package including a dedicated glass was also released, with a 10% discount promotion during its July launch.
Bloggers praise Shindong Yup's whisky for its good value and suitability for making highballs at home. The 'Black Circle Max' is noted for its subtle smoky aroma and smooth finish, making it an accessible option for those new to whisky. A practical tip shared by bloggers is to use the Seven Eleven app's 'Find Products in Our Neighborhood' feature to check stock before visiting a store.
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