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Shin Dong-yeop's Black Circle whisky, sold at Seven Eleven, is gaining popularity as a cost-effective option. This whisky, developed with the direct involvement of entertainer Shin Dong-yeop in its planning and development, garnered significant attention upon its release, with an initial batch of 120,000 bottles selling out in just one week. Currently available in two versions—original and Max (with enhanced malt content)—it has become a hot topic among whisky enthusiasts due to its accessible price point at convenience stores.
The Black Circle Original whisky comes in a 750ml bottle for 19,900 KRW, with an alcohol content of less than 40%, making it suitable for highballs. In contrast, the Black Circle Max version is 700ml for 23,900 KRW, with an alcohol content of 40%. It boasts an enhanced malt content for a richer flavor, ideal for on-the-rocks or neat consumption. The Max version was also initially offered in a special package with an exclusive glass, adding to its collectible appeal. Both products are exclusively sold at Seven Eleven, and it is advisable to check stock via the app before visiting.
Bloggers describe the Black Circle Max as having a smooth finish despite its 40% alcohol content, with subtle smoky notes. Many positive reviews highlight that it has improved upon the sweetness of the original Black Circle, offering a taste closer to traditional whisky. The prevailing opinion is that its reasonable price point in the 20,000 KRW range and easy availability at convenience stores make it an excellent choice for those looking for a casual at-home whisky or a base for highballs.
