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Actress Son Ye Jin's revelation of her favorite breakfast bread, 'Jerusalem Artichoke Campagne,' on JTBC's 'Please Take Care of My Refrigerator' has sparked significant interest in Korea. Son Ye Jin mentioned she stumbled upon it on Coupang and found it delicious, prompting the chefs in the studio to immediately search for it on their phones. This led to the product selling out online shortly after the broadcast.
The Jerusalem artichoke campagne, despite its name, is a French-style country bread (campagne) made with Jerusalem artichokes, not a sweet potato bread. It is a savory meal bread with a firm crust and chewy interior, rather than a sweet dessert bread. Son Ye Jin shared that she enjoys it lightly toasted with butter, olive oil, and balsamic, suggesting it as a simple yet satisfying breakfast option.
Bloggers suggest that the bread's popularity stems from Son Ye Jin's unscripted and natural introduction during a segment revealing her actual refrigerator contents, rather than a product endorsement. The sight of professional chefs actively searching for and ordering the bread on set further piqued viewer curiosity, leading to a surge in searches for terms like 'Son Ye Jin bread' and 'Jerusalem artichoke bread.' However, as the specific manufacturer was not officially disclosed on the show, it is advisable to carefully check product details and the 'Jerusalem artichoke campagne' label when purchasing similar items.
