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Shin Dong-yeop's Black Circle Whisky, a collaboration with Seven Eleven, is currently a highly popular and value-for-money convenience store whisky in Korea. The recent release of the 'Black Circle Max' version, featuring enhanced malt content for richer flavor, has further captured the attention of whisky enthusiasts. This whisky achieved remarkable success, with its initial 120,000 bottles selling out within a week of launch, and consumers are advised to check stock availability via the Seven Eleven app's 'Find Products in Our Neighborhood' feature before visiting.
Shin Dong-yeop actively participated in the development of Black Circle Whisky, from tasting the original liquid to designing the packaging. The original version is priced at 19,900 KRW for 750ml, while the Max version costs 23,900 KRW for 700ml, both offering excellent value. The Max version boasts a deeper flavor due to increased malt content and is bottled by the globally renowned whisky company William Grant & Sons. Notably, the Max package includes an exclusive glass engraved with Shin Dong-yeop's image, designed for enjoying the whisky neat, on the rocks, or as a highball.
Bloggers describe the Black Circle Whisky as having a sweet caramel aroma when consumed neat, with a smooth finish. Many suggest that its value is best appreciated when mixed into a highball or with beer, rather than on the rocks. Recommended food pairings include a wide range of options such as cheese, nuts, jerky, fruits, salads, yukhoe (beef tartare), boiled octopus, and traditional fried chicken. Some bloggers specifically recommend pairing it with fruits or sweet desserts.
