Song Ji Hyo Becomes CEO and Model for Her 8-Year-Prepared Underwear Brand Ninasong

Actress Song Ji Hyo is currently generating buzz as she personally models for her newly launched underwear brand, 'Ninasong,' where she also serves as CEO. The brand, which took eight years to develop, originated from Song Ji Hyo's personal struggle to find comfortable underwear, and its unretouched, natural photo shoots are making a strong impression on consumers who appreciate realistic beauty.

Ninasong offers a range of products including bras, panties, bralettes, innerwear, and loungewear, with 'comfort' as its core value. Notably, the new bra features a reversible design, allowing for two different looks from a single item, emphasizing practicality. Song Ji Hyo was deeply involved in every stage, from planning and material selection to naming products, even visiting Dongdaemun Market to inspect fabrics, showcasing her dedication to the business.

Bloggers highlight Song Ji Hyo's confidence in revealing her natural physique at 45 without retouching, which sets her brand apart from conventional underwear campaigns that often feature overly perfected bodies. This authentic approach is earning genuine empathy and trust from consumers. Her sincere involvement is seen as a key factor in the brand's successful establishment.