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Actor Son Seok Koo's fashion style is currently a hot topic in Korea. His Burberry trench coat look at London Fashion Week and his '꾸안꾸' (꾸민 듯 안 꾸민 듯, effortlessly stylish) everyday looks have garnered significant attention, with fans highly praising his unique aura and natural charm.
Son Seok Koo perfectly pulled off a belted trench coat at the London Fashion Week Burberry show, earning him the nickname 'Korea's Daniel Craig'. His walk-to-work fashion, shared on social media, featured a monochrome T-shirt, comfortable pants, and a cap, embodying a 'stealth luxury' aesthetic. More recently, in the short film <Night Fishing>, he showcased a sophisticated reinterpretation of the denim-on-denim trend, emphasizing the importance of varying wash tones and balancing silhouettes.
Bloggers note that Son Seok Koo's greatest fashion appeal lies in his ability to make any outfit look like it was 'originally his own', exuding naturalness. His '꾸안꾸' style, which even elevates his beard into a fashion statement, inspires many and receives enthusiastic responses from fans who appreciate mature and dignified men, a preference known as 'ojicom'.
