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Actress Song Ji Hyo is drawing significant attention as the CEO of her lingerie brand, 'Nina.Ssong.' Her active involvement in the business, including personally modeling for new product photoshoots and visiting the Dongdaemun fabric market just before the photoshoot's release, has sparked considerable interest in her brand management approach. Nina.Ssong specializes in lingerie and homewear, and Song Ji Hyo is known to be directly involved in the design and material selection processes.
Nina.Ssong officially launched in December 2024, a brand Song Ji Hyo revealed she prepared for eight years. For the latest new product photoshoot, she personally wore and photographed a three-color set of black, red, and green bras and panties. This is not her first time modeling for her brand; she previously showcased a 'reversible' bra new product and modeled for the global store launch. Her visit to Dongdaemun was also documented in May of last year on Ji Suk Jin's YouTube channel, where she was seen selecting fabrics for pajamas.
Some bloggers have noted that the new product photoshoot, featuring Song Ji Hyo as the model, elicited mixed reactions. While some praised her 'natural appearance' for building trust, others suggested that 'professional models or retouching might be necessary for product photoshohoots.' Her visits to the Dongdaemun fabric market are interpreted as a genuine effort to demonstrate her hands-on involvement, conveying her desire to show that she 'can select fabrics and cut patterns, not just model.' These activities are contributing to increased credibility for the Nina.Ssong brand.
