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Actress Jung So Min is drawing significant attention in the fashion world after being selected as Longchamp's new local ambassador. Her photoshoot in the Paris Île de la Cité flower market, featuring the Longchamp Le Smart leather tote bag, has become a major topic. Jung So Min's natural and authentic charm is widely praised for aligning well with Longchamp's brand image.
The Le Smart L Shopping Bag in mocha color, as seen on Jung So Min in the pictorial, is priced at 2.02 million KRW on the Longchamp Korea official online store. This bag is crafted from soft calfskin leather and features Longchamp's signature bamboo clasp gold embellishment. With dimensions of 34cm width, 29cm height, and 17cm depth, it offers ample space, including internal zipper pockets, flat pockets, and card slots. She also wore various Le Smart line products, such as the Le Smart L Shoulder Bag in mocha (1.81 million KRW), in a Harper's Bazaar photoshoot.
Bloggers have positively reviewed the Le Smart bag for expressing Longchamp's identity through design elements rather than prominent logos. Many noted that Jung So Min's calm and natural image, combined with the mocha-colored bag, created a sophisticated yet understated look. This combination is seen as showcasing a new charm for Longchamp, distinct from its previously more casual image.
