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Shindong Yeop's 'Black Circle Whisky,' a Seven Eleven exclusive, is currently a trending topic in Korea. This whisky, developed with the direct involvement of entertainer Shindong Yeop, gained significant popularity, with 120,000 bottles selling out within a week of its initial launch, establishing itself as a cost-effective convenience store whisky.
The Black Circle Whisky comes in two versions: Original and Max. The Original is priced at 19,900 KRW for 750ml, while the Max version is 23,900 KRW for 700ml, featuring a higher malt content for a richer flavor. Both are blended Scotch whiskies produced in Scotland, with Shindong Yeop participating in everything from tasting the original liquid to package design. Availability can be checked via the Seven Eleven app's 'Find Products in Our Neighborhood' feature, and further discounts are available through partner card payments and app coupons.
Bloggers describe the Black Circle Whisky as having vanilla notes and a subtle citrus aroma of orange peel, noting its smoothness without the harsh alcohol scent often found in more affordable whiskies. It is highly recommended for highballs, where its refreshing qualities are maximized, and pairs well with fatty foods, cheese, and nachos. The Max version is considered smoother with less alcohol taste than the Original, though it is suggested for highballs or neat consumption rather than on the rocks.
