Lee Junho's Agency O3 Collective: An IP-Centric Business Lab

Lee Junho's agency, O3 Collective, is currently drawing significant attention among fans. O3 Collective is not merely an artist scheduling management company; it aims to record and accumulate every moment created by Lee Junho as an individual, expanding it into a singular IP (Intellectual Property). This approach is seen as a new management paradigm that comprehensively oversees the artist's diverse facets and activities, thereby enhancing brand value.

O3 Collective demonstrates a deep understanding of Lee Junho, with multiple team members accompanying him to events, observing and documenting his activities beyond just his manager. Lee Junho, born on January 25, 1990, is currently under O3 Collective and continues to be active, recently joining 'Kianjang 2' as a new staff member. His decision to join O3 Collective after parting ways with JYP Entertainment after 17 years has garnered considerable interest regarding his career trajectory.

Bloggers positively view O3 Collective's endeavor to connect all elements of the artist—including music, performances, photos, and time spent with fans—as IP, thereby building a unique world. This approach is considered impressive for focusing on discovering and connecting the existing value of an artist, rather than solely creating new content.