Son Ye Jin's Sunchoke Campagne Bread from 'Please Take Care of My Refrigerator' Becomes a Hot Topic

Actress Son Ye Jin's revelation on JTBC's 'Please Take Care of My Refrigerator' about her preferred breakfast, 'sunchoke campagne' bread, has sparked considerable online interest. Following the broadcast, searches for 'Son Ye Jin's bread' surged, indicating strong consumer curiosity about the product. This phenomenon is attributed to Son Ye Jin's image of self-care combined with the relatable story of a celebrity discovering a product by chance on Coupang.

The bread Son Ye Jin mentioned is a campagne, a type of French country bread, uniquely made with sunchokes (Jerusalem artichokes). She shared that she stumbled upon it on Coupang and continued to purchase it because she found it delicious. Even the chefs on the show were seen searching for the product on their phones, expressing interest in buying it. This led to quick sell-outs at some retailers immediately after the episode aired. Currently, the 'Freshio Neul' brand's sunchoke campagne is frequently associated with 'Son Ye Jin's bread' online, known as a frozen meal bread made with Korean wheat, whole wheat, and sunchokes.

Bloggers describe this bread as a savory meal bread rather than a sweet snack, suggesting it pairs well with eggs, cheese, soup, or salad. While acknowledging the inulin content in sunchokes, they caution that the bread itself is not a health food and advise checking the nutritional information of the actual product. The bread's popularity is further boosted by Son Ye Jin's 'bought with my own money' endorsement and the chefs' professional interest, aligning with the current trend of high interest in low-sugar and whole-wheat breads.