So Ji-sub Gifts 100 Million Won Worth of Gold to 'Chief Kim' Staff of 300

Actor So Ji-sub's generous gold gifts are once again drawing attention. Following the successful conclusion of the SBS drama 'Chief Kim,' it was revealed that he personally funded and gifted 1g mini gold bars, totaling 100 million won, to approximately 300 cast and crew members. This act follows his previous gift of one don (3.75g) of pure gold after filming the Netflix series 'Gwangjang,' demonstrating his genuine desire for his gifts to be of practical help to the recipients.

So Ji-sub's gifts have gained further notice because the value of the one don of pure gold he gifted after 'Gwangjang' significantly increased due to rising gold prices. The consumer purchase price for one don of pure gold, which was around 600,000 won in the summer of 2025, surpassed 1,000,000 won in 2026, marking an increase of approximately 1.6 to 1.8 times. For the 'Chief Kim' gifts, each 1g mini gold bar was purchased when the market price exceeded 300,000 won per gram, resulting in a total expenditure close to 100 million won. Each gift was presented in a luxurious case engraved with So Ji-sub's message of gratitude.

Bloggers have been deeply impressed by So Ji-sub's rationale for choosing gold as a gift: it retains value over time and can be sold for financial assistance during difficult times, rather than being a mere souvenir. His messages, such as choosing gold because it cannot be mistaken for sponsorship and advising recipients to