News of Kian84's recent donation has brought a wave of warmth to Korean society. His participation in the '100 Challenge' project with YouTuber Ju Geung-jeong, which involved donating a total of 100 million won to 100 elderly individuals who collect waste paper, has captured widespread attention. This method of donation, directly addressing the practical needs of the elderly, has resonated deeply with many.
The donation was carried out with the cooperation of the Seodaemun-gu Office and the Community Chest of Korea, distributing 1 million won to each of the 100 elderly paper collectors. Kian84 personally visited some of the recipients to deliver the funds, a hands-on approach that has been praised as a 'field-based donation' rather than just a simple sponsorship. A particularly moving moment was when an elderly recipient expressed a desire for galbi (marinated short ribs), which touched many and underscored the profound significance of this act beyond its monetary value.
Bloggers have highlighted that this was a 'tangible donation' rather than a mere display. The 1 million won is seen as a substantial help for the elderly, and Kian84's sentiment of finding greater reward in direct delivery suggests this method could become a new trend in philanthropy. Many people found themselves deeply empathizing, recalling their own parents or family members.
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