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Actress Jun Ji Hyun's outfits in advertisements are consistently generating buzz. Notably, a basic crewneck t-shirt from Topten, not a high-end luxury item, saw a 68% surge in sales and over a 300% increase in store searches due to the 'Jun Ji Hyun effect,' demonstrating her remarkable influence. This phenomenon is attributed to her natural styling resonating with the public, aligning with the current fashion trend favoring 'wearable clothes' over flashy styles.
In Topten's winter advertisement, Jun Ji Hyun wore a black chenille cardigan and corduroy pants, while her airport fashion featured a Saint Laurent leather bomber jacket and bag. The Topten outfit, comprising three items, cost approximately 130,000 KRW, whereas the Saint Laurent jacket and bag exceeded ten million KRW, showing a significant price difference. Despite this, the Topten t-shirt she wore led to an unusual surge in actual store visits beyond mere advertising effect, proving her powerful impact.
Bloggers recall Jun Ji Hyun's 'goddess' image from the early 2000s through her advertisement appearances, noting that her confident, nonchalant style from past Giordano ads still leaves a deep impression on the public. They emphasize her ability to elevate basic items with her unique flair, and her understated, calm expressions and subtle hair part as key factors that make ordinary clothes look extraordinary, expressing keen interest in her styling.
