Song Ji Hyo's Running Man Activities and Underwear Business 'Nina Ssong' Draw Attention

Actress Song Ji Hyo is currently drawing public interest for her recent activities on Running Man, alongside her role as a businesswoman with her personal underwear brand, 'Nina Ssong'. Her passionate involvement in the business, particularly her visits to the Dongdaemun fabric market, has become a talking point. On Running Man, she has also received enthusiastic reactions from cast members for her styling changes, following her victory in a settlement dispute with her former agency.

Song Ji Hyo launched her underwear brand 'Nina Ssong' in December 2024. After initial struggles with sales, her appearance on Kim Jong Kook's YouTube channel in April 2025 led to increased sales, expanding her brand to international stores in Indonesia, Thailand, Taiwan, and Hong Kong. Recently, she was seen visiting Dongdaemun fabric markets, wearing a white hat and mask, showcasing her direct involvement as a brand representative. She also revealed on Running Man in July 2023 that her parents operate a passenger ferry business in Tongyeong.

Bloggers noted the positive reception to Song Ji Hyo's styling transformation on Running Man, where she appeared in an off-shoulder outfit, prompting cast members to exclaim, "It's like she's at an awards ceremony." They also observed her independent approach to business, actively engaging in the Dongdaemun market, which suggests a distinct path from her parents' ventures.