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Actress Son Ye-jin's revelation of her favorite breakfast, 'Jerusalem Artichoke Campagne,' on JTBC's 'Please Take Care of My Refrigerator' has garnered significant attention. The sight of chefs immediately searching for the bread on their phones during the broadcast piqued viewers' curiosity, leading to online product sell-outs.
The bread Son Ye-jin showcased is not a typical potato bread but a campagne, a French-style country bread made with Jerusalem artichokes. It has a firm crust and a plain interior, making it suitable as a meal bread. Son Ye-jin shared that she enjoys it lightly toasted with butter, olive oil, and balsamic vinegar. While no specific brand was officially mentioned on the show, products like 'Fressio's Whole Wheat Jerusalem Artichoke Campagne' became widely known as 'Son Ye-jin's bread' online, experiencing a surge in orders.
Bloggers suggest that the public's interest was sparked by Son Ye-jin naturally revealing a product she genuinely enjoys in her daily life, rather than through an advertisement. The scene of professional chefs searching for the bread and reacting to stock availability during the broadcast created an impression of it being a 'bread even experts are curious about,' further boosting its popularity. This serves as an interesting example of how a celebrity's everyday consumption can directly translate into actual purchases.
