The Korean drama market is currently facing an unprecedented crisis due to production cost issues and broadcast delays, impacting even projects starring top actors like Jang Kiyong. Specifically, Jang Kiyong's drama 'Pigsty' has completed filming but is struggling to secure a broadcast platform, leaving its release date uncertain.
'Pigsty,' based on a popular webtoon, finished filming in January of last year, but its release has been postponed indefinitely after failing to secure an OTT platform. This situation highlights the reality where even completed works struggle to find a market. In contrast, the 2017 drama 'The Liar and His Lover,' which featured Jang Kiyong and Song Kang in their early careers, is now gaining attention despite its initial low ratings, as it showcases these now-prominent actors' rookie days.
Bloggers note that these trends indicate a contraction in the overall drama market, where production costs are rising while the number of productions decreases. They observe that even dramas that eventually get released often underperform expectations. Delays in broadcasting diminish public anticipation and create pressure to compete with newer works in a changed market environment.
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