Song Hye Kyo Appointed Bottega Veneta Global Ambassador Attends Milan Fashion Week

Actress Song Hye Kyo has garnered significant attention both in Korea and internationally after being appointed as the new global ambassador for the Italian luxury brand Bottega Veneta. Officially announced on September 18, Song Hye Kyo showcased a different charm from her previous role as the face of Fendi, appearing at Milan Fashion Week with a chic and elegant presence.

Song Hye Kyo departed for Milan via Incheon International Airport on September 25, where she displayed a comfortable yet sophisticated airport fashion, pairing a half-zip sweater with denim pants and Bottega Veneta's Andiamo bag. At the Bottega Veneta Spring/Summer 2027 collection show held on September 26, she exuded a refined luxury aesthetic with a short bob hairstyle and a gray-toned outer garment, asserting her presence as a global ambassador.

Bloggers have highlighted Song Hye Kyo's unexpected daily life revealed through her social media posts from Milan. In contrast to her chic appearance at the fashion show, her relaxed moments, such as lying comfortably on a sofa covered by a large show-related paper, presented a friendly and cheerful side that left a fresh impression on fans. There is also speculation that her frequent use of Bottega Veneta bags in her casual outfits, as seen on her social media, might have been a hint at her ambassador appointment.