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The SBS drama 'Business Proposal', starring Kim Se-jeong and Ahn Hyo-seop, garnered significant attention in Korea with a peak viewership rating of 11.6% during its 2022 broadcast. This office romantic comedy, centered on a contract relationship that begins after an accidental blind date with one's CEO, also achieved global success, ranking number one on Netflix in 21 countries. Its popularity was significantly boosted by its origins as a well-loved web novel and webtoon.
Despite utilizing the familiar trope of a wealthy CEO and an ordinary employee in a contract relationship, 'Business Proposal' distinguished itself through Kim Se-jeong's unique, quirky comedic acting and Ahn Hyo-seop's deadpan humor, creating a fresh dynamic. The drama is characterized by its fast-paced plot, avoiding common narrative frustrations, and its lively, webtoon-esque direction. The engaging storyline, where Shin Ha-ri (Kim Se-jeong) navigates a double life as an employee at work and a fake girlfriend to Kang Tae-moo (Ahn Hyo-seop), captivated audiences.
Bloggers praised 'Business Proposal' for its refreshing twist on clichés, its brisk narrative, and its successful adaptation of cartoonish elements into a live-action drama. The perfect romantic comedy chemistry between Kim Se-jeong and Ahn Hyo-seop was highlighted, alongside the appealing secondary couple romance involving Kim Min-kyu and Seol In-ah, which enriched the series. Original soundtracks, such as MeloMance's 'Love, Maybe', further amplified the drama's romantic appeal, solidifying its reputation as an enjoyable and endearing romantic comedy.
