My Little Old Boy Maintains Double-Digit Ratings Driven by Viewers Aged 40-60s

The SBS variety show 'My Little Old Boy' (Miwoosae) is consistently maintaining double-digit viewership ratings, primarily driven by the strong support of its audience aged 40 to 60. While it may lag behind other programs in younger demographic metrics, the absolute backing from middle-aged and older viewers is a key factor in its high national household ratings.

'My Little Old Boy' recorded an average viewership of 12-14% in 2023, and achieved 12.8% in May 2026, indicating stable popularity. Notably, actor Kim Ji-ho's youthful appearance garnered attention, contributing to a 12.8% rating, while Han Da-gam's successful first pregnancy story drew a 10.3% rating, resonating with viewers.

Bloggers positively assess 'My Little Old Boy' for its stable ratings despite the rise of OTT platforms. The high TV viewing rate among the 40-60s demographic contributes to the program's long-term popularity, with some expressing anticipation that a dream cast lineup could potentially push ratings to 14%.