Song Hye Kyo Departs UAA After 14 Years, Joins New Management with Shin Jae Ho

Actress Song Hye Kyo is set to begin a new chapter, concluding her 14-year exclusive contract with agency UAA. This move is drawing attention not merely as a change of agency, but as a collaboration with a new management company to be founded by Shin Jae Ho, former AAP representative, with whom she shares a long-standing relationship and trust from past overseas activities.

Shin Jae Ho previously assisted Song Hye Kyo with her China and international business and is also known as the husband of her stylist, who has worked with Song Hye Kyo for over 20 years. While there were initial reports of Song Hye Kyo establishing a one-person agency, it is now widely believed that Shin Jae Ho will leave AAP to establish a new management company, with Song Hye Kyo joining as its first artist. UAA officially announced the expiration of her contract, expressing support for each other's future.

Bloggers emphasize that Song Hye Kyo's agency transition is distinct from typical transfers, stemming from a deep relationship of trust. They highlight that long-standing professional and personal connections form the foundation of this new beginning, expressing anticipation for Song Hye Kyo's future activities.