Why is James Perse, known for Son Seok-gu's T-shirts, popular despite its high price?

In Korea, the 'James Perse' brand has recently garnered significant attention, largely due to actor Son Seok-gu being known for wearing its T-shirts. Despite a plain, logo-less T-shirt costing around 200,000 won, it has become highly popular, even being referred to as 'Uniqlo for the wealthy,' and is frequently searched as 'Son Seok-gu T-shirt' on second-hand platforms.

James Perse, a premium lifestyle brand founded in 1994 in LA, USA, is characterized by its relaxed Californian mood, minimalist design, and use of top-grade materials. Its 'logo-less' strategy means it's recognized by those in the know, and its focus on material and fit aligns with the 'old money aesthetic,' drawing considerable interest. Celebrities such as Song Hye-kyo, Go Joon-hee, Hong Jin-kyung, and Kim Na-young are known to favor the brand. The soft cotton material, natural drape, and vintage colors achieved through garment dyeing are cited as key reasons for high repurchase rates.

Bloggers note that James Perse T-shirts are not just expensive cotton tees, but rather a highly satisfying gift for those who appreciate quality materials and fit. While the comfort and flattering silhouette are advantages, the high price is often mentioned as a drawback. In Korea, a store can be found on the 3rd floor of the WEST building at Galleria Department Store Luxury Hall, and there are currently no official outlet stores. For gifting, the versatile combed cotton jersey crewneck in white or black is recommended.