Lee Soo-geun's 1577-1577 Designated Driver Service Continues to Operate

The 1577-1577 designated driver service, famously advertised by comedian Lee Soo-geun, continues to operate actively in Korea, drawing public attention. Known for its catchy slogan, "the phone number that's the same forwards and backwards," this service has remained a prominent option for many.

Operating for over two decades, 1577-1577 Designated Driver has been recognized for its consistent social contribution activities and exemplary corporate management. In 2020, it received a Presidential Commendation at the Seoul Small and Medium Businessmen's Conference, a first for the designated driver industry. The company upholds management philosophies of trust, empathy, and creativity, fostering the growth of the designated driver sector and contributing to national industrial development. It also focuses on training drivers and implementing various initiatives for their mutual growth.

Bloggers expressed surprise that the 1577-1577 designated driver service has been consistently operating for such a long time, indicating a positive inclination to use it again when needed. The company is particularly praised for its efforts in driver welfare and fostering a mutually beneficial relationship with its drivers.