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Eco bags worn by actress Gong Hyo Jin are gaining significant attention in Korea and Japan. Specifically, eco bags from the brands Ball & Chain and Emis are referred to as "Gong Hyo Jin bags," enjoying popularity due to their diverse designs and practicality. These eco bags are valued not only as fashion statements but also for their utility in daily life, making them sought after by many.
Ball & Chain eco bags are available in various designs and colors at stores in Ginza, Tokyo, often at lower prices than in Korea. The M size is suitable for daily use, fitting A4 paper, while the L size is larger for carrying more items. They feature dense embroidery and paracord rope handles. In Namdaemun Market, J Market offers Ball & Chain-style eco bags at affordable prices. Emis eco bags are characterized by their small floral patterns and pastel tones, offering ample space and a strap length suitable for cross-body wear. Corduroy versions are priced around 32,000 KRW, and basic ones around 28,000 KRW.
Bloggers advise trying on Ball & Chain bags at Tokyo stores to determine the best size. In Namdaemun Market, shoppers can compare various designs and purchase at reasonable prices, with the option to add a strap for cross-body use, enhancing satisfaction. Emis eco bags gained further fame through celebrity wear, and tips for purchasing desired designs via restock notifications are also shared.
