KO
EN
JA
TW
A single Instagram photo of actress Go Youn-jung has ignited a significant 'jade ring' trend, captivating the Korean fashion scene. Once perceived as an accessory for older generations, jade rings have now become a new fashion statement among young people in their 20s and 30s, giving rise to the term 'Jade-core.' This phenomenon is attributed to Go Youn-jung's substantial influence in fashion, coupled with a desire among younger generations to express their unique individuality.
The green jade ring spotted on Go Youn-jung's finger, surprisingly not a luxury brand item, rapidly gained traction on social media, with related content on YouTube and blogs garnering millions of views. This surge in popularity has led to long queues of young people at jade specialty stores in Jongno's jewelry district. The trend involves styling thin jade rings by layering them with other rings or silver accessories, creating a vintage yet hip aesthetic. Beyond the traditional green, jade rings come in various shades, including light mugwort green, milky white, and subtle lavender, allowing for diverse personal expressions.
Bloggers highlight the unique charm of natural jade, where each ring possesses distinct patterns and colors, offering a sense of exclusivity to a generation tired of mass-produced accessories. They also advise potential buyers to carefully check the material, type, and quality of the jade, not just the price. This jade ring craze exemplifies how celebrity influence, combined with a consumer trend valuing personal taste, can reshape fashion norms.
