Busan's Pizza Seolgi Craze: From Yeongdodari Tteokbang to Pop-up Stores and Other Locations

Busan is currently experiencing a surge in popularity for 'Pizza Seolgi,' a unique fusion rice cake dessert. Yeongdodari Tteokbang is recognized as the originator, gaining significant traction through social media and leading a 'tteok-pilgrimage' trend. Its distinctive combination of pizza toppings and cheese on rice cake, along with its visual appeal, has particularly captivated the MZ generation.

Yeongdodari Tteokbang, located in Busan's Yeongdo Namhang Market, offers various Pizza Seolgi flavors such as pepperoni, potato, corn cheese, and quattro cheese, all individually packaged. Featured on the TV program '6시 내고향,' it recently re-entered the Lotte Department Store Busan Main Branch's pop-up zone, drawing long queues of customers. Online orders are exclusively available through its Naver Smartstore, with new orders occasionally paused during specific periods.

Beyond Yeongdodari Tteokbang, numerous other tteok shops and cafes in Busan also sell Pizza Seolgi, including Jjon Tteok Jjon Tteok in Geumjeong-gu, Ilseong Tteokjip in Haeundae, Borat Tteokbang in Sasang, Rotary Coffee in Deokcheon, Jongno Bok Tteokjip in Seomyeon Bujeon Market, and Dangaru Gotgan in Gwangalli. Prices range from 1,000 to 4,500 KRW, with each establishment offering its own unique take on this innovative rice cake dessert across Busan.