Song Ji Hyo, formerly Chun Sung Im, now known as Chun Soo Yeon, is active as CEO of lingerie brand 'NINASSONG'

Actress Song Ji Hyo is currently drawing attention for her name change and her active role as a businesswoman. Formerly known as Chun Sung Im, she now uses her changed name, Chun Soo Yeon. While widely recognized for her role as a fixed member on the variety show 'Running Man', she is now embarking on a new challenge as the CEO of her own lingerie and homewear brand, 'NINASSONG'.

Song Ji Hyo launched 'NINASSONG' in December 2024. A vlog released in 2025 showed her personally visiting the Dongdaemun fabric market to select materials and participate in cutting work. This demonstrates her deep involvement in the business, going beyond merely lending her name to a celebrity brand, as she actively participates in product planning, promotion, and even models for her brand. While her parents are known to operate a passenger ferry business in Tongyeong, Song Ji Hyo is independently building and growing her own venture.

Bloggers express surprise at Song Ji Hyo's transformation from actress and entertainer to CEO. Many noted that her appearance at the Dongdaemun fabric market, where she personally selected fabrics, gave the impression of a CEO rather than an actress. 'NINASSONG' is currently expanding into the global market with stores in Indonesia, Thailand, Taiwan, and Hong Kong.