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Shin Dong-yeop's Black Circle whisky, sold exclusively at 7-Eleven, is gaining attention for its excellent value. Shin Dong-yeop himself was deeply involved in the development process, from tasting the original liquid to designing the packaging, leading to an initial sell-out of 120,000 bottles within a week of its launch. While the nationwide shortage has eased, it can still be challenging to find, so checking stock via the 7-Eleven app's 'Find Products in Our Neighborhood' feature is recommended.
The original Black Circle whisky is priced at 19,900 KRW for 750ml, while the MAX version costs 23,900 KRW for 700ml. The MAX version features a higher malt content for enhanced flavor, with the original recommended for highballs and the MAX for on-the-rocks or neat consumption. Both have an alcohol content of around 40%. As a 7-Eleven exclusive, first-time buyers can often receive a 5,000 KRW discount coupon through the app.
Bloggers have praised the Black Circle whisky for its premium tube packaging, despite its 20,000 KRW price point. The MAX version, in particular, was popular for its limited-edition package including a dedicated glass, though some reviews noted issues with broken glasses, advising immediate inspection upon pickup. The MAX version, with its increased malt content, is characterized by a subtle smoky aroma and a relatively smooth finish, though some found it lighter-bodied than expected for those seeking a more intense whisky experience.
