Currently, the drama 'Kiss First, Then What?', starring Jang Ki Yong and Ahn Eun Jin, is generating significant buzz in Korea, having secured the No. 1 spot on Netflix's global non-English TV category for two consecutive weeks. This 14-episode romantic comedy aired on SBS from November 12 to December 25, 2025, consistently maintaining the top viewership rating for weekday dramas throughout its 7-week run.
'Kiss First, Then What?' tells the story of Go Da-rim (Ahn Eun Jin), a new employee who fakes being a married mother for employment, and her direct team leader Gong Ji-hyuk (Jang Ki Yong), who holds her secret, after an accidental kiss in Jeju Island. The drama explores their precarious office romance. Directed by Kim Jae-hyun and Kim Hyun-woo, and written by Ha Yoon-ah and Tae Kyung-min, the series also features Kim Mu-jun and Woo Da-bi. Both Jang Ki Yong and Ahn Eun Jin received the Best Couple Award and Excellence in Acting Awards at the 2025 SBS Drama Awards for their roles.
Bloggers attribute the drama's success to the exceptional chemistry between Jang Ki Yong and Ahn Eun Jin, despite its familiar romantic comedy tropes. The series garnered an enthusiastic response, particularly from international viewers, with even the production team expressing surprise at its unexpected global popularity. The fresh narrative, starting with an intense kiss in the first episode, and the actors' synergy are highlighted as key factors that captivated audiences.
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