Shin Dong-yeop's Black Circle Whisky Gains Popularity as Affordable Convenience Store Option

Shin Dong-yeop's Black Circle whisky, developed with the entertainer's involvement, is currently gaining significant popularity as an affordable convenience store whisky in Korea. Its smooth taste, which even whisky novices can enjoy without much burden, and its reasonable price are key factors driving its appeal. It is also recommended as a light gift for occasions like Chuseok or housewarmings.

The Black Circle whisky is exclusively sold at Seven Eleven, with Shin Dong-yeop directly participating in the development process from original liquid tasting to package design. The original version is priced at 19,900 KRW (750ml, under 40% ABV), while the Max version, with higher malt content, costs 23,900 KRW (700ml, 40% ABV). Upon its initial release, 120,000 bottles sold out within a week, indicating its high demand. It remains somewhat difficult to find, so checking stock via the Seven Eleven app's 'Find Products in Our Neighborhood' feature before visiting is advised.

Bloggers report that Black Circle whisky is suitable for beginners to enjoy on the rocks, noting its surprisingly smooth and less harsh profile. Experienced whisky drinkers also appreciate it straight to savor its original flavor. A tip shared by bloggers is to utilize a 5,000 KRW discount coupon for first-time orders through the Seven Eleven app, making it even more budget-friendly.