BLACKPINK's Jennie Selected as Lotte Department Store's New Model After 10 Years

BLACKPINK's Jennie has been selected as the new advertising model for Lotte Department Store, generating significant buzz. This move is notable as it marks the first time in a decade that Lotte Department Store has appointed an advertising model, signaling a strategy to convey a fresh image to both domestic and international customers through Jennie's influence.

Lotte Department Store plans to launch the 'As I am' campaign with Jennie, emphasizing her honest and confident charm. This initiative aims to strengthen the brand message by connecting Lotte Department Store's value of 'being oneself' with Jennie's image. Furthermore, it is anticipated that Jennie's global recognition will be leveraged to accelerate efforts in the overseas market.

Bloggers are highlighting Lotte Department Store's decision to reintroduce an advertising model after 10 years, analyzing that Jennie's impact and global influence played a significant role in this choice. There is a largely positive sentiment that Jennie's involvement will help Lotte Department Store cultivate a younger, more trendy image and appeal to a wider range of customers.