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The product gaining significant popularity online and on broadcast as 'Han Hyo Joo Kim' is officially named 'Somunnan Haraboji Kim' (Famous Grandfather's Seaweed). Actress Han Hyo Joo's mentions of this seaweed as her "favorite side dish" in various content led to widespread word-of-mouth and national popularity. It is important to note that this is not a product created or owned by Han Hyo Joo; it is characterized by its traditional stone/charcoal grilled method, offering crispiness and a deep smoky flavor.
'Somunnan Haraboji Kim' is known for its blend of fresh perilla oil and sesame oil, with a balanced salt seasoning that pairs well with white rice. Online purchases are primarily made through the official Naver Smart Store every Friday at 8 AM. Due to high demand, it often sells out quickly, leading to the term 'Kim-keting' (seaweed ticketing). Offline stores are located in Seoul's Ttukseom Market (or nearby traditional markets), Yeongdeungpo-gu Singil-dong, and Wangsimni, with early morning visits recommended as they may close early if ingredients run out.
Prices range from approximately 2,000 to 3,000 KRW for a small pack, 36,000 KRW for 12 packs (plus shipping), and 60,000 KRW for 20 packs (free shipping). Customers can choose between 'regular' or 'low-salt' seasoning. The product is shipped fresh with the manufacturing date indicated. Many bloggers advise setting alarms to secure purchases during the limited online sales window.
