BLACKPINK's 'Jump' MV: A Look at Its Impact and Creative Connections

BLACKPINK's recent activities, including their full group comeback with "GO" and the preceding pre-release single "Jump," are generating significant buzz in Korea. The "Jump" music video, in particular, gained massive popularity, becoming a staple for many in their daily routines and marking a new direction for the group's visual content.

"Jump" served as a pre-release track for BLACKPINK's third mini-album, "DEADLINE," which followed "Born Pink" (2022) after approximately three years and five months. The "Jump" music video achieved 370 million views on YouTube. Notably, the director of the "Jump" MV, Dave Meyers, also helmed Rosé's solo single "New Trick," which was filmed entirely with an iPhone 18 Pro for Apple's <Shot on iPhone> campaign. The music video for BLACKPINK's latest title track "GO," released on February 27, 2026, was directed by Yoon Seung-rim, known for directing MVs for aespa and IVE.

Korean bloggers shared that "Jump" was highly suitable for exercise, with many listening to it during gym workouts, power walking, and running, fitting well with the "running challenge" trend. They observed that both "Jump" and the "GO" music videos showcased a departure from BLACKPINK's previous YG-style visuals, indicating new creative attempts. Bloggers also noted the inclusion of various Korean elements in the "GO" music video, despite the members' diverse backgrounds.