BLACKPINK's 10th Anniversary Event Sparks Controversy Over Gifts and Communication

BLACKPINK's 10th-anniversary fan event has generated significant buzz and controversy among fans. The core reason for the widespread discussion was not merely the value of the gifts provided, but rather the perceived issues with event planning, communication, and the overall approach to celebrating a decade with their global fanbase.

The "MEET & GREET" event, held on August 8, 2026, at the National Museum of Korea, was announced just two days prior, on August 6. Only 40 paid Weverse membership holders were selected to attend, which disappointed many fans given the group's global reach. Attendees received a bouquet containing two flowers and tteok (rice cakes), with the tteok reportedly costing 6,900 won, leading some to question the sincerity of the gifts for such a significant milestone. Initially, there was also uncertainty about all members attending, though all four eventually participated.

Local bloggers and fans expressed that their disappointment primarily stemmed from the event's rushed preparation and communication methods, rather than the monetary value of the gifts. Members like Jisoo and Rosé reportedly acknowledged and apologized for communication problems, emphasizing that the 10th anniversary was important to them as well. This highlights that the controversy was rooted in the perceived lack of consideration for the fanbase in the planning of this milestone event.