TWICE's Memorable Partnership with Pocari Sweat: Tzuyu and Group Activities

TWICE's past endorsement of Pocari Sweat continues to generate interest among fans and bloggers in Korea. The group's bright and refreshing image was widely considered a perfect match for the beverage brand's cool and clear concept, leading to a memorable collaboration.

TWICE served as the official models for Pocari Sweat for three years, from 2017 to 2019. During this period, they participated in various promotional activities, including performing at the Pocari Sweat 30th Anniversary Marathon Blue Run on May 14, 2017. Bloggers have compiled numerous photos showcasing all members, including Tzuyu, in different concepts such as office wear and yoga wear, as well as capturing moments from fan signing events.

Korean bloggers frequently expressed their satisfaction with the synergy between TWICE and Pocari Sweat, noting how well the group's vibrant energy aligned with the brand. They often shared collections of photos from the campaigns and fan events, highlighting individual members like Momo and Tzuyu, and even expressed desires for a continued partnership, suggesting that TWICE made Pocari Sweat instantly recognizable.