TWICE's "CHEER UP" and the Enduring Legacy of "Sha Sha Sha"

TWICE's iconic song "CHEER UP," featuring the memorable "Sha Sha Sha" line, continues to resonate with fans, especially as it approaches its 10th anniversary. This track, which propelled the group to stardom, is celebrated for its catchy melody and playful "push-and-pull" concept, solidifying its place as a defining K-pop hit. Its enduring popularity stems from its ability to capture a specific era of K-pop while remaining fresh for new listeners.

Released on April 25, 2016, "CHEER UP" served as the title track for TWICE's second mini-album, [PAGE TWO]. The lyrics playfully depict a person who, despite having feelings, wants their admirer to pursue them with more effort, encapsulating this sentiment with lines like "Shy shy shy." Sana, a Japanese member of TWICE, became particularly famous for her delivery of the "Sha Sha Sha" part, which became a viral sensation and significantly contributed to the song's explosive success.

Local bloggers reflect on the song with nostalgia, emphasizing how "Sha Sha Sha" alone seemed to define the year 2016 for many. They praise the song's well-crafted nature and lasting appeal, noting that even years later, it still feels good to listen to. Bloggers also highlight Sana's unique charm as a "killing part fairy," whose distinct vocal color makes her parts instantly recognizable.