TWICE's Nayeon Acquires 9.5 Billion Won Building in Cheongdam-dong

TWICE member Nayeon has recently made headlines for her substantial real estate investments, particularly with the acquisition of a building in Seoul's affluent Cheongdam-dong. This move has generated significant buzz, positioning her as a prominent figure among K-Pop idols making high-value property investments and showcasing a growing trend of successful artists diversifying their assets.

Nayeon purchased the Cheongdam-dong building and land for 9.5 billion KRW, with the ownership transfer finalized in August after a May contract. The property is an older structure, approximately 218㎡, with its value primarily attributed to the prime Cheongdam-dong land. This follows her 2024 purchase of a luxury apartment in Nonhyeon-dong for about 3.9 billion KRW, which was reportedly funded using a jeonse deposit. Other TWICE members have also engaged in significant real estate ventures, including Jihyo's 4 billion KRW commercial facility in Seongsu-dong and Momo's 4.27 billion KRW luxury villa in Guri-si, with some of these transactions reportedly made in cash.

Local bloggers highlight Nayeon's strategic shift from apartment ownership to a building, emphasizing her focus on acquiring properties in core Gangnam locations as a testament to her investment acumen. The collective real estate holdings of TWICE members, with Nayeon's known investments alone exceeding 13.4 billion KRW, have led to them being recognized as emerging