BLACKPINK's Rosé is currently generating buzz with her new single, "New Trick," whose music video was entirely filmed using an iPhone. This project, part of Apple's "Shot on iPhone" global campaign, has surprised many due to a global top artist utilizing smartphone technology for a full music video production.
Rosé, whose birth name is Park Chaeyoung (English name Roseanne Park), was born in Auckland, New Zealand, in 1997 and moved to Melbourne, Australia, at a young age. She holds dual citizenship for both South Korea and New Zealand. After passing a YG Entertainment audition in Australia, she moved to Korea and debuted as BLACKPINK's main vocalist in 2016. Her latest single, "New Trick," released in September 2026, features a music video shot entirely on an iPhone 18 Pro, directed by Dave Meyers.
Local bloggers expressed astonishment at the high quality achievable with smartphone cameras, noting the impressive visual artistry of the "New Trick" music video. They frequently highlighted Rosé's distinctive vocal color and her established presence as a solo artist, with some also mentioning her 168.7cm height and her past aspiration to be a YouTuber.
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