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BLACKPINK's Lisa is currently generating significant buzz by launching a new phase of her global activities with the single "SaWaDiKa," which explicitly incorporates her Thai identity into its music and visuals. This release highlights her roots and cultural background, marking a meaningful step in her artistic journey.
The single "SaWaDiKa," meaning "hello" in Thai, was released on September 4th and serves as a pre-release track for her upcoming EP, "PRESS PLAY," scheduled for October 23rd. Its music video, directed by Bang Jae-yeop, was filmed in Bangkok, Lisa's hometown, showcasing various symbolic locations. Additionally, a documentary film titled "Always Lalisa" is planned, further exploring her journey, and BLACKPINK recently ranked 3rd in the September 2026 idol group brand reputation survey.
Local bloggers note that Lisa's active embrace of her Thai heritage in her music and content is a significant aspect of her current activities. This approach not only introduces Thai language and imagery to a global audience through her worldwide platform but also emphasizes her origins even as she achieves international stardom.
