Hanjeongseon Rice Cakes at The Hyundai Seoul Gain Popularity as Holiday Gifts, Leading to Long Waits

Hanjeongseon's glutinous rice cakes at The Hyundai Seoul are experiencing immense popularity as Chuseok holiday gifts, leading to significant waiting times for visitors. Originating from Seongsu-dong, Hanjeongseon is renowned for its fresh fruit mochi, incorporating various ingredients like fruits, yogurt, and chocolate. Its colorful individual packaging and traditional Korean store ambiance make it a highly sought-after gift item.

Visitors have reported waiting for over 300 teams at the Hanjeongseon store on B1F of The Hyundai Seoul. Waiting list registration is conducted at the B2F subway connection passage, with wait times reaching 580 teams on a Saturday afternoon and 180 teams on a weekday morning. After registering, customers can track their turn via KakaoTalk, allowing them to shop while waiting. It is crucial to confirm the store location upon notification, as both the main store and additional sales areas may operate.

Popular menu items include blueberry yogurt, peach yogurt, and Shine Muscat yogurt glutinous rice cakes. Specific popular items like the Dubai-style glutinous rice cake and peach yogurt glutinous rice cake can sell out even by noon on weekdays. Prices range from 5,000 won for Greek yogurt glutinous rice cake to 6,500 won for Dubai-style. Gift sets are also available, with a 6-piece set at 32,000 won and a 9-piece set at 45,000 won. It is advisable to register for the waiting list early if you have a specific menu item in mind.