Staycations, or "hocance" as they are known in Korea, are gaining significant popularity in Seoul as a way to enjoy a perfect urban getaway without traveling far. Four-star hotels, particularly those priced in the mid-100,000 to early 200,000 KRW range, are highly sought after by those in their 20s and 30s, especially when they offer amenities like fitness centers and swimming pools.
According to blog insights, recommended affordable 4-star hotels in Seoul include Hotel Naru Seoul MGallery, known for its Han River view infinity pool, and Novotel Ambassador Dongdaemun, which features a rooftop pool and kids' zone. L7 Hongdae by Lotte offers an outdoor pool and lounge bar, while Shilla Stay Seocho provides a buffet restaurant and fitness center. Ambassador Seoul Pullman is popular for families with its Namsan Tower view rooms and unique transparent-walled pool, and hotels like Novotel Ambassador Seoul Dongdaemun, Kensington Hotel Yeouido, and Ambassador Seoul Pullman are praised for their lounge happy hour offerings.
Local bloggers emphasize key selection criteria such as accessibility to public transportation, the presence of essential facilities like indoor/outdoor pools, fitness centers, and rooftop bars, and proximity to local restaurants and shopping. Ambassador Seoul Pullman, for instance, is noted for its pristine room conditions following a 2022 renovation, and Novotel Ambassador Seoul Dongdaemun's lounge happy hour is highly rated for its extensive hot food and diverse beverage selection, making it suitable for a full dinner.
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