How to Buy National Museum of Korea Goods Online and Popular Items

The National Museum of Korea's cultural merchandise brand, 'MU:DS,' is experiencing immense popularity, leading to phenomena like 'open runs' to purchase museum souvenirs. Annual sales reached 41.337 billion KRW in 2025, an approximately 11-fold increase from 2020, and 21.8 billion KRW in the first half of 2026 alone, demonstrating explosive growth. Search volumes on TikTok and other social media platforms have also significantly increased, highlighting the strong public interest in National Museum of Korea goods.

National Museum of Korea goods can be purchased online through the official 'National Museum Museum Shop' (museumshop.or.kr) and its Naver Smartstore. Offline, there are five merchandise stores within the museum: Merchandise Store 1 (Main Shop), Merchandise Store 2, Children's Merchandise Store, Special Exhibition Hall Merchandise Store, and the MU:DS Brand Promotion Hall. Merchandise Store 1, located next to the Eotteum Hall on the first floor of the West Wing, is the largest, and Merchandise Store 2 has featured collaborative items such as BTS Dalmajung X MU:DS. Popular items include the Pensive Bodhisattva miniature, traditional cultural products reinterpreted as everyday items, and collaborations with brands like BLACKPINK and Kakao Friends.

Bloggers report that the National Museum of Korea goods shop offers a much wider and more sophisticated range of products than expected. Traditional cultural items reinterpreted as everyday objects, such as plates, hojokban (small portable tables), and chopstick rest sets, offer a unique charm compared to common souvenirs, making browsing enjoyable. Collaboration items like the Kakao Friends Chunshik are noted as affordable gifts for children. However, some special exhibition items can be pricey, and certain collaboration products, like those with BLACKPINK, may not be directly available for purchase online or in offline stores, requiring prior verification.