BLACKPINK's 10th anniversary was celebrated, but it was overshadowed by controversy surrounding a fan event and subsequent apologies from all members. The core buzz is the unexpected negative reaction to what should have been a celebratory milestone, driven by issues with the event's planning and execution by their agency.
The fan event, a 'Meet & Greet' on August 8th at the National Museum of Korea, was announced only two days prior. Initially, YG stated only "some members" would attend, and only 40 fans selected from inactive paid Weverse memberships were invited for a brief 30-minute session. This led to widespread fan dissatisfaction, prompting YG to confirm all four members would attend. Further controversy arose over the use of the National Museum of Korea, raising questions of preferential treatment. All members, including Jisoo (who cried on Weverse), Rosé (who posted an apology on SNS), Lisa, and Jennie, publicly apologized for the situation. Separately, during a "10th anniversary live," members showcased high-end jewelry from brands like Cartier, Tiffany & Co., and Bulgari, with pieces valued in the tens of millions of Korean Won.
Local bloggers expressed disappointment that the 10th anniversary was marred by controversy, with many fans directing their criticism towards YG Entertainment's planning rather than the members themselves. Despite the event's shortcomings, bloggers noted the members' efforts to connect with fans and their stunning appearance during a separate "live" broadcast, particularly highlighting their luxurious jewelry choices. The overall sentiment was a mix of frustration over the agency's handling and admiration for the members' individual presence.
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