aespa Concerts: From Gocheok Dome Broadcasts to VR Experiences and Brazil Tour Challenges

aespa's performances are generating buzz through various formats, from televised concert broadcasts during holidays to cutting-edge virtual reality experiences. This expansion reflects a strategic effort to reach wider audiences and innovate beyond traditional live stages, leveraging technology and diverse distribution channels.

During the Chuseok holidays, aespa's 'SYNC : HYPER LINE' Seoul concert, originally held in August at Gocheok Sky Dome for 35,000 attendees, was broadcast on Samsung TV Plus. Concurrently, aespa's presence in VR content was highlighted at 'Entertech Seoul 2026', where an immersive 360-degree experience allowed viewers to feel like they were in the front row of their performances. However, their September 4, 2026, Brazil concert at Pacaembu Arena faced controversy, with only 21,652 tickets sold out of 28,732 seats, leading to 7,000 empty seats despite 60% discounts offered by the promoter.

Local bloggers note the convenience of watching aespa's Gocheok Dome performance from home during holidays, alongside other artists. The VR experiences are described as creating a feeling of being "inside" the performance, offering a new way to engage with K-pop IPs beyond physical concerts. The Brazil concert situation, where a venue three times larger than their 2023 sold-out show was chosen, is seen as a miscalculation of market demand, highlighting the risks of over-expansion in international tours.