TWICE's Nayeon has sparked considerable interest in several personal items she uses and recommends, ranging from beauty tools to comfort essentials. Her candid sharing on YouTube and in interviews has led fans and beauty enthusiasts to seek out these specific products, creating a buzz around her "must-have" items in Korea. This trend highlights the significant influence K-pop idols have on consumer choices and lifestyle trends.
Among her recommendations, Nayeon's preferred makeup puff, the "Nuit Skin Texture Changing Ultra-Adhesive Tension Puff," gained attention after she stated she "can't do my makeup without this." Bloggers noted her appreciation for its texture and how it helps makeup adhere well. Another popular item is the Wonjungyo Skin Pack, which became a sought-after product in Tokyo, found specifically at LOFT stores after being absent from other retailers. This sheet pack, available in hydrating, highly hydrating, and medicinal types, is designed for partial application before makeup. Additionally, Nayeon's habit of carrying her own pillow for travel, specifically the "Tempur Ergo Plus Pillow," was revealed in March 2026 content, distinguishing it from the "Fractal pillow" which is often mistakenly linked to her.
Local bloggers express curiosity about the effectiveness of Nayeon's recommended makeup puff, suggesting it might be more crucial for base makeup than foundation itself. Regarding the Wonjungyo Skin Pack, bloggers shared tips on finding it in Japan and noted that stores like LOFT offer a wide array of popular items, advising visitors to plan ample time. For the pillow, bloggers found it intriguing that Nayeon prioritizes personal comfort by traveling with her own, and they emphasize the importance of clarifying the actual product she uses to avoid misinformation.
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