EXO Members Lead Independent Labels and Prepare for a Full Group Comeback in 2026

EXO members are currently generating significant buzz in Korea by successfully establishing independent labels while also preparing for a highly anticipated full group comeback. This innovative "independent artist alliance" model, where individual members manage their solo careers through their own companies while still participating in group activities under SM Entertainment, is seen as a new paradigm for K-pop groups, fostering both individual growth and collective strength.

Specific examples of this model include Baekhyun, Chen, and Xiumin's INB100, which has achieved record profits from solo albums and overseas tours, and D.O.'s Company Soosoo, which supports his flourishing acting career. D.O., known as Do Kyungsoo, garnered critical acclaim for his lead role in the 2018 drama "100 Days My Prince," which started with 5.0% ratings and concluded at 14.4% on tvN. Furthermore, plans are underway for a full EXO group comeback in 2026, marking their 14th anniversary with a new album and world tour, following all members' military service completion.

Local bloggers express excitement over D.O.'s acting prowess, noting how his performance in "100 Days My Prince" captivated viewers. Fans are also actively preparing for EXO's encore concert, with detailed tips shared for Weverse membership pre-authentication on Melon Ticket, strategies for securing canceled tickets between 12:10 AM and 12:25 AM, and advice for monitoring announcements for limited view seats. The industry views EXO's "separate yet together" approach as elevating the group's brand beyond a typical idol market.