TWICE continues to enjoy immense popularity not only in Korea but also significantly in Japan and the United States. The presence of Japanese members, often referred to as MISAMO (Mina, Sana, Momo), is frequently cited as a key factor contributing to their strong appeal and success within the Japanese market, alongside iconic elements like the "TT" pose.
Various surveys, though often unofficial and for entertainment purposes, provide insights into member preferences. A 2024 reader survey from a Japanese site indicated Sana as the most popular in Japan and Jihyo in the US. Earlier data from 2022, based on a Japanese ranking site, showed Tzuyu as the most popular TWICE member in Japan, followed by Momo. A 2020 survey from "Minna no Ranking" further broke down Japanese preferences, with Momo, Tzuyu, and Sana being top choices for Japanese men, while Japanese women favored Sana, Momo, and Tzuyu.
Local bloggers consistently note that these rankings are primarily for fun and should not overshadow the collective value of all TWICE members, emphasizing that each member is cherished. There is a general observation that members sharing the same nationality as the audience tend to foster a stronger sense of connection and familiarity, influencing local popularity trends.
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